Inspired by the timeless beauty and resilience of the Saudi desert, the Amara collection celebrates grace, growth, and tradition. Each piece tells a story of connection to the land, family, and the enduring strength of desert life. The central hand motif symbolizes craftsmanship and cultural ties, while vibrant colors and abstract patterns evoke the energy of Ramadan gatherings. The crescent moon anchors the design in spirituality, symbolizing the renewal of the holy season. Named after the Arabic word for “grace” and “thriving,” Amara reflects the desert’s ability to sustain life, embodying elegance, endurance, and timeless beauty.
